Case · B2B
SalesLobe: B2B content with Clyde, voice first.
Since 5 October 2026, Clyde has made the Instagram of SalesLobe and the LinkedIn of its founder, Paul den Hartogh. Every post in SalesLobe's own voice and house style, approved in the app and then published at the scheduled time.
- posts in October
- 23
- on LinkedIn
- 14
- on Instagram
- 9
One topic, two voices.
On 23 October Paul explained on LinkedIn why "not right now" is not a no. Four days later the same idea went out as a carousel on the Instagram of SalesLobe. On LinkedIn Paul speaks himself, in the first person and with a story from his own work. On Instagram the brand speaks: shorter, on slides and with hashtags.
LinkedIn · Paul den Hartogh · 23 October
When I was cold calling, "not right now" was one of the best answers I could get.
It wasn't a no. It was a door someone left open.
In email it's the same. "Not right now" and "not interested" look alike in a busy inbox, and they need completely different follow-ups. One is a nurture. The other is: stop, remove, move on.
Mix them up and you either lose a deal that was coming, or keep emailing someone who asked you not to.
The post is shortened here.
Instagram · SalesLobe · 27 October
"Not right now" ≠ "not interested"
One is a door left open. The other is a clear stop. Treat them the same and it costs you either way.
Save this for your next inbox session.
#coldemail #outboundsales #leadgen #salestips #agencyowner
The carousel, slide by slide.
One thought per slide, from the difference between "later" and "no" to what it costs when you mix them up. The last slide says what SalesLobe does.
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
Voice first, then content.
Before the first content month we captured the voice of SalesLobe. Paul got three real posts from his first week, each in two or three versions that differ on one point, and six choices that come back in every post. Only then did the content month start.
The opening of the same LinkedIn post in three tones. The message is the same, only the tone differs.
Version A · tight and businesslike
Most AI reply tools give you one switch. On or off.
Version B · tight but personal · chosen
I've sold phones in a shop, made cold calls, sold software, and today I run email outbound for clients.
Version C · loose and short
"Can AI answer our cold email replies?" Yes. In seconds.
Six choices by Paul.
They apply to every post written since, on both channels.
- Who speaks on LinkedIn
- Paul himself, in the first person
- Spelling
- American
- Emoji and hashtags
- Only on Instagram
- A call to action on LinkedIn
- About one in three posts
- Numbers
- A calculation, with the assumptions stated
- The word autopilot
- Only as a contrast
How a post goes live.
The same work as for skincare, with a different voice: in English, for businesses, and on LinkedIn with the founder as the sender.
Clyde makes the draft
In the voice and house style of SalesLobe, from what Clyde remembers about the brand.
Approval in the app
Every draft stays in the app until it is approved. Editing or skipping it is possible too.
Published at the scheduled time
Then the app publishes the post on Instagram or LinkedIn, at the time from the calendar.
Questions about this case.
What agencies want to know about B2B content with Clyde.
Which channels does Clyde make for SalesLobe?
The brand's Instagram and the LinkedIn of the founder, Paul den Hartogh.
In which language does Clyde write for SalesLobe?
In English, with American spelling. Paul chose that in the voice round.
How was the voice of SalesLobe captured?
Before the first content month, with three real posts in versions and six choices by Paul.
Are there results in this case?
No. This case shows how the work runs and what went live, not what it delivered. Figures on revenue or leads belong to SalesLobe.
B2B clients in your portfolio too?
A 30-minute call. Afterwards you know whether Clyde fits your clients.